Route-To-Market (RTM) Specialist

GOOD FOOD CO., LTDVerifiedStaff

SalaryNegotiable

LocationHo Chi Minh City

Experience2 - 5 years

Application deadline05/11/2026

LevelStaff

Employment typeFull-time

EducationUniversity

Headcount1 person

WorkplaceOn-site

GenderNo requirement

Application deadline: 05/11/2026 (16 days left)

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Job description

1. Route-to-Market (RTM) & Market Development:
Collaborate with Sales teams to design, review, and optimize sales routes, territory coverage, and market penetration.
Conduct regular market visits to identify customer acquisition, distribution expansion, and SKU penetration opportunities.
Identify market barriers and recommend action plans to improve RTM effectiveness and sales execution.
2. Cross-functional Coordination & Problem Solving:
Consolidate market findings and identify root causes impacting customer acquisition, SKU expansion, and market execution.
Work closely with Sales CAP, Category Management, Trade Marketing, Supply Chain, R&D, and other functions to develop solutions.
Monitor corrective actions and ensure effective communication and resolution of market issues.
3. Sales Performance & Productivity Management:
Monitor and analyze sales performance, customer coverage, call frequency, territory performance, and key RTM KPIs.
Partner with Sales Managers and field teams to identify performance gaps and improvement opportunities.
Develop and follow up on action plans to improve sales productivity and execution effectiveness.
4. Data Analytics & System Management:
Manage data accuracy and integrity across DMS, CRM, and business reporting systems.
Analyze sales, customer, and market data to generate actionable business insights.
Develop and maintain Power BI dashboards and reports to support KPI tracking and RTM performance management.
5. Reporting & Business Insights:
Consolidate, analyze, and present regular RTM and sales performance reports.
Provide actionable insights and recommendations to improve customer coverage, acquisition, SKU penetration, and sales effectiveness.
Prepare analysis and presentations to support business planning and management decision-making.

Requirements

Bachelor’s degree in Business, Economics, Marketing, Data Analytics, or related fields.
2–3 years of experience in Sales Operations, Route-To-Market, Commercial Excellence, Business Analytics, or related roles.
Strong analytical skills with advanced Excel and Power BI proficiency.
Experience with DMS, CRM, ERP, or sales automation systems is preferred.
Strong communication, problem-solving, and stakeholder management skills.
Willingness to travel for market visits and work cross-functionally with Sales teams.

Benefits for candidates

Competitive salary with 100% salary during probation
Quarterly and yearly bonus
Dynamic and collaborative working environment
Career growth and Learning & Development opportunities (Power BI, data analytics, business planning)