Application deadline: 01/11/2026 (12 days left)

Social Content Specialist, Metub Originals
SalaryNegotiable
LocationHo Chi Minh City
Experience2 - 5 years
Application deadline01/11/2026
LevelStaff
Employment typeFull-time
EducationUniversity
Headcount1 person
WorkplaceOn-site
GenderNo requirement
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Job description
- About Metub Originals:
- Metub Originals is the original content studio under Metub Network, dedicated to developing entertainment IPs and digital-first content for today’s audiences. We create original series, music projects, social formats, and branded entertainment that live across YouTube, TikTok, Facebook, Instagram, and emerging digital platforms.
- We are looking for a Social Content Specialist to lead the execution of social media content across Metub Originals' entertainment projects. Beyond strong execution, this role requires exceptional creativity, storytelling and copywriting skills to craft compelling, platform-native content that resonates with audiences. We are looking for someone who sees words as a creative medium, not just a communication tool, with a rich command of language and the ability to transform ideas into distinctive, culturally relevant and emotionally engaging content. The ideal candidate combines creative instinct with analytical thinking, translating project objectives into impactful social content while continuously optimizing performance through audience insights and platform data.
- Responsibilities:
- Social Content Development:
- Lead the planning and execution of platform-native social media content across the Metub Originals ecosystem (captions, short-form videos, images, memes, reels, stories, threads, etc.).
- Craft compelling copy and storytelling tailored to each platform, project objective and target audience.
- Ensure all content maintains a consistent brand voice while maximizing creativity and audience engagement.
- Campaign Execution & Amplification:
- Translate project objectives into effective social execution and amplification plans.
- Identify and leverage suitable distribution channels, communities, creators and collaboration opportunities to maximize campaign reach and engagement.
- Work closely with cross-functional teams to maximize social content opportunities throughout the project lifecycle.
- Performance & Optimization:
- Monitor, analyze and evaluate social media performance against defined KPIs.
- Extract actionable insights from audience behavior and platform analytics to continuously optimize content performance.
- Consolidate performance reports and provide recommendations to the Project Manager.
- Innovation & Team Contribution:
- Stay updated on platform trends, digital culture and emerging content formats to inspire new ideas and improve campaign effectiveness.
- Maintain high content quality by reviewing outputs, sharing best practices and contributing to the continuous improvement of team workflows and social media standards.
- Perform other social media-related tasks assigned by the Project Manager.
Requirements
- Minimum 3 years of experience in social media, digital content or content marketing, preferably within the entertainment, music, media or creator ecosystem.
- Exceptional copywriting, storytelling and communication skills, with a rich command of language and the ability to adapt tone of voice across different audiences and platforms.
- Strong creative thinking with the ability to generate original content ideas, identify compelling social angles and translate project objectives into engaging, platform-native content.
- Excellent editorial judgment, with the ability to identify compelling stories, prioritize content opportunities and adapt messaging for different audiences and platforms.
- Strong understanding of social media platforms, internet culture, digital trends and audience behavior, with the ability to identify opportunities that drive engagement and organic growth.
- Ability to analyze content performance, extract actionable insights and continuously optimize content through platform analytics and performance data.
- Proficiency with creative and editing tools such as Canva, CapCut, Premiere,... and AI-assisted content creation tools.
- Strong sense of ownership, collaboration and accountability, with the ability to manage multiple projects in a fast-paced environment.
- Willing to work flexible hours or weekends when required by project schedules.
Benefits for candidates
- Salary: Competitive base salary, negotiable based on capability and experience.
- Work Environment: Comfortable, dynamic, and friendly working environment with high promotion opportunities.
- Leave: 12 days of annual leave + birthday leave (annual leave increases based on internal level and years of service).
- Insurance & Union: Fully covered by social insurance, health insurance, and labor union benefits in accordance with regulations.
- Allowances & Support: Allowances for birthdays, weddings, sickness, and maternity/paternity leave.
- Bonuses: Bonuses based on company policies, including holidays, New Year (Tet), and special company events.
- Performance Review: Periodic salary reviews in accordance with company policy.
- Gifts & Uniforms: Company uniforms and gifts provided for special corporate events.
- Career Path & Development: Clear career roadmap with dedicated training and maximum skill support during work.
Location and working hours
Work location
- Ho Chi Minh City: 40 Nguyễn Văn Hưởng , P. Thảo Điền, Q.2, TPHCM (TP Thủ Đức), Phường An Khánh
How to apply
Apply online by clicking Apply now below.
Application deadline
01/11/2026 (12 days left)
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